One Link for App Store & Website Launches

Share a single short link in your launch email and social posts. Route mobile users to the app store and desktop users to your marketing site automatically.

The launch-day problem

You have one slot in an email or bio for a link. Half your audience is on mobile and needs the app; the rest needs your website. Smart routing solves this without maintaining two campaigns.

  • Create one short link for the launch
  • Add a device rule: phone → App Store / Play Store
  • Default destination → marketing site or waitlist
  • Track clicks by device and referrer in one dashboard

Add urgency when you need it

Pair routing with expiry rules — end the promo on a date or after N clicks so the link stops automatically.

FAQ

Can I A/B test two landing pages?
Yes. Add a split rule with weighted destinations to test two pages from the same short URL.
Do I need separate links for iOS and Android?
Usually no. Use one short link with a device rule that sends phones to the right store (or a smart store page), and desktop visitors to your marketing site.
Is this free to try?
Yes. Sign in free, create your launch link, and add device routing — no credit card required.

Get started free

Create your first smart link in under a minute. Free forever — no credit card required.