Linky vs Dub.co - Best Dub Alternative for Marketers
Looking for a Dub.co alternative? Compare Linky and Dub for smart routing, no-code rules, custom domains, analytics, API, and pricing. Linky Pro is $15/mo with visual geo and device routing built for marketers.
Powerful API and SDK, built for engineering teams who want code-level control.
customizedlink.com/launch
Click to add rule
Visual rules in the browser. No SDK, no deploy step.
No-code
Dashboard
$15
Pro / month
API
On Business
Head to head
Linky vs Dub.co, feature by feature
Both platforms do smart links. Linky bundles visual routing and expiring links into a marketer-ready dashboard. Pricing as of 2026. Verify on each provider's site.
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| Feature | Linky | Dub.co |
|---|---|---|
| Smart routing (geo, device, schedule, A/B) | All plans | Plan-dependent |
| Custom domain | Free plan | Paid tiers |
| Expiring / click-limited links | Yes | Varies |
| Link editing & bulk import | Yes | Yes |
| Analytics + CSV export | Yes (bot-filtered) | Yes |
| REST API & webhooks | Business plan | Paid tiers |
| Multi-domain limits | 1 / 3 / 10 by plan | Tiered |
| Free plan | $0, routing included | Limited free |
| Pro starting price | $15/mo | $24/mo |
Different focus
Similar goals, different focus
Dub.co is a modern link platform popular with developers. Linky emphasizes visual routing rules, expiring links, and a hosted experience built for marketers - no technical setup required.
- Geo and device routing out of the box
- Weekly schedules and date-range rules
- Click limits, pause, and editable destinations
- QR codes (PNG/SVG), bulk import, and CSV export
- REST API, webhooks, and audit log on Business
- No-code dashboard for non-technical users
Why Linky
Built for marketers, not just developers
Dub.co excels when engineering owns the stack. Linky wins when marketing needs to ship routing rules today, without a deploy.
Visual rule builder
Add country, device, schedule, and A/B rules from the dashboard. No code required.
Expiring links on every tier
Click limits, pause, and date-range rules included from the free plan up.
Lower Pro price
Linky Pro is $15/mo vs Dub Pro at $24/mo, same custom domains and analytics.
API when you need it
REST API, webhooks, and audit log on Business. Automate without giving up the UI.
Fit check
Best for
Choose Linky if you want smart routing, schedules, and expiry from a no-code dashboard at a lower Pro price. Choose Dub.co if your engineering team already builds on their API/SDK or needs open-source self-hosting.
Choose Linky
- Marketers who need routing without engineering help
- Campaigns with schedules, expiry, and click caps
- Teams that want a hosted dashboard out of the box
- Lower monthly cost with routing on every plan
Choose Dub.co
- Developer-first teams already in their ecosystem
- Deep API/SDK integration in your own codebase
- Open-source self-hosting is a priority
- Engineering owns link infrastructure end to end
Pricing
Same category. Lower Pro price.
Linky Pro is $15/mo with custom domains, analytics, and schedule routing. Dub Pro is $24/mo.
Free · $0
25 links, routing included
Pro · $15/mo
vs $24/mo Dub Pro
Business · $49/mo
API, webhooks, 10 domains
FAQ
How does Linky pricing compare to Dub.co?
Linky Pro is $15/month (Dub Pro is typically $24/month). Both include custom domains and analytics; Linky adds visual schedule routing and expiring links on every tier, including Free.
Is Linky a good Dub.co alternative for non-developers?
Yes. Linky is built for marketers: create short links, add country/device/schedule rules, and track clicks from the dashboard - no SDK or self-hosting required. Business adds API and webhooks when you need automation.
Can I migrate from Dub.co to Linky?
Create new short links in Linky with the same destinations and routing rules, or import many links at once with bulk CSV. There is no automated Dub import yet - most teams migrate campaign by campaign.
Does Linky’s free plan include smart routing?
Yes. Free includes smart routing (country, device, schedule, A/B), link editing, bulk CSV import, analytics, and one custom domain - with link and click limits. Upgrade when you need higher volume or API access.
Get started
Ship routing rules. Skip the deploy.
Create your first smart link in under a minute. Visual rules for marketers, REST API when engineering needs it.