Linky vs Dub.co — Best Dub Alternative for Marketers
Looking for a Dub.co alternative? Compare Linky and Dub for smart routing, no-code rules, custom domains, analytics, API, and pricing. Linky Pro is $15/mo with visual geo and device routing built for marketers.
No-code
Dashboard
$15
Pro / month
API
On Business
Powerful API and SDK — built for engineering teams who want code-level control.
linky.co/launch
Click to add rule
Visual rules in the browser — no SDK, no deploy step.
01 // Head to head
Linky vs Dub.co — feature by feature
Both platforms do smart links. Linky bundles visual routing and expiring links into a marketer-ready dashboard. Pricing as of 2026. Verify on each provider's site.
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| Feature | Linky | Dub.co |
|---|---|---|
| Smart routing (geo, device, schedule, A/B) | All plans | Plan-dependent |
| Custom domain | Free plan | Paid tiers |
| Expiring / click-limited links | Yes | Varies |
| Link editing & bulk import | Yes | Yes |
| Analytics + CSV export | Yes (bot-filtered) | Yes |
| REST API & webhooks | Business plan | Paid tiers |
| Multi-domain limits | 1 / 3 / 10 by plan | Tiered |
| Free plan | $0, routing included | Limited free |
| Pro starting price | $15/mo | $24/mo |
02 // Different focus
Similar goals, different focus
Dub.co is a modern link platform popular with developers. Linky emphasizes visual routing rules, expiring links, and a hosted experience built for marketers — no technical setup required.
03 // Why Linky
Built for marketers, not just developers
Dub.co excels when engineering owns the stack. Linky wins when marketing needs to ship routing rules today — without a deploy.
Visual rule builder
Add country, device, schedule, and A/B rules from the dashboard — no code required.
Expiring links on every tier
Click limits, pause, and date-range rules included from the free plan up.
Lower Pro price
Linky Pro is $15/mo vs Dub Pro at $24/mo — same custom domains and analytics.
API when you need it
REST API, webhooks, and audit log on Business — automate without giving up the UI.
04 // Fit check
Best for
Choose Linky if you want smart routing, schedules, and expiry from a no-code dashboard at a lower Pro price. Choose Dub.co if your engineering team already builds on their API/SDK or needs open-source self-hosting.
Choose Linky
- Marketers who need routing without engineering help
- Campaigns with schedules, expiry, and click caps
- Teams that want a hosted dashboard out of the box
- Lower monthly cost with routing on every plan
Choose Dub.co
- Developer-first teams already in their ecosystem
- Deep API/SDK integration in your own codebase
- Open-source self-hosting is a priority
- Engineering owns link infrastructure end to end
05 // Pricing
Same category. Lower Pro price.
Linky Pro is $15/mo with custom domains, analytics, and schedule routing. Dub Pro is $24/mo.
Free
$0
25 links, routing included
Pro
$15/mo
vs $24/mo Dub Pro
Business
$49/mo
API, webhooks, 10 domains
06 // FAQ
Questions answered
Ship routing rules. Skip the deploy.
Create your first smart link in under a minute. Visual rules for marketers, REST API when engineering needs it.