Comparison

Linky vs Bitly — A Smarter Bitly Alternative

Compare Linky and Bitly for smart routing, link editing, bulk import, custom domains, analytics, API, and pricing. Linky bundles geo and device routing with shortening in one free dashboard.

Try Linky free View pricing

Free plan

$15

Pro / month

All

Plans route

compare_engine.exe

BitlySTATIC

bit.ly/launch

yourstore.com/launch

Same destination for every visitor

LinkySMART

linky.co/launch

apps.apple.com/your-app

Device → mobile

01 // Head to head

Linky vs Bitly — feature by feature

Smart routing included on every plan — not just on paid tiers. Pricing as of 2026. Verify on each provider's site.

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Feature comparison between Linky and Bitly
Feature	Linky	Bitly
Smart routing (geo, device, schedule, A/B)	All plans	Higher paid tiers
Custom domain	Free plan	Paid tiers
Expiring / click-limited links	Yes	Limited
Link editing & bulk import	Yes	Yes
Analytics + CSV export	Yes (bot-filtered)	Yes (tiered)
REST API & webhooks	Business plan	Enterprise tiers
Multi-domain limits	1 / 3 / 10 by plan	Tiered
Free plan	$0, routing included	Basic shortening
Pro starting price	$15/mo	~$29/mo (Core)

Bitly is the safe default for basic shortening at enterprise scale. Linky fits when one link needs to adapt by visitor.

02 // Why switch

Why teams switch from Bitly

Bitly is the household name for URL shortening. Linky targets teams that need links to adapt — route by country or device, run splits, and expire promos — without juggling multiple tools.

ROUTE

Smart routing included

Country, device, schedule, and A/B rules on every plan — not locked behind paid tiers.

EDIT

Edit without reprinting

Change destinations, pause promos, or set click limits — the short URL stays the same.

BULK

Bulk import & organize

CSV import, folders, tags, and search when your link library outgrows a spreadsheet.

PRICE

Lower starting price

Pro from $15/mo vs Bitly Core at ~$29/mo — routing included either way.

03 // Fit check

Best for

Choose Linky if you run regional campaigns, app-vs-web launches, or time-limited promos from a single short URL. Choose Bitly if you only need basic shortening and already pay for their enterprise tier.

LINKY

Choose Linky

Regional campaigns from one short URL
App store vs website launch links
Time-limited promos with auto-expiry
Teams that need routing without enterprise pricing

BITLY

Choose Bitly

Basic shortening only — no routing needed
Already on an enterprise contract
Deep integrations with legacy martech stack
Household brand recognition matters most

04 // Pricing

More routing. Less per month.

Linky Pro includes smart routing, custom domains, and full analytics for $15/mo — roughly half of Bitly Core.

Free

25 links, routing included

Pro

$15/mo

vs ~$29/mo Bitly Core

Business

$49/mo

API, webhooks, 10 domains

See full plan details →

05 // FAQ

Questions answered

Is Linky free?

Yes. The Free plan is $0/month and includes 25 links, 2,500 clicks/month, smart routing, bulk CSV import, link editing, and one custom domain. Pro ($15/mo) and Business ($49/mo) add higher limits, API, and webhooks.

Can I migrate links from Bitly?

Create new short links in Linky with the same destinations and routing rules, or use bulk CSV import for many links at once. There is no automated Bitly import yet.

Smart routing · Free to start · No credit card

One link. Every visitor.

Create your first smart link in under a minute. Route by country, device, or schedule — included on the free plan.

Switch to Linky