Linky vs Bitly - Bitly Alternative with Smart Routing
Compare Linky and Bitly for smart routing, link editing, bulk import, custom domains, analytics, API, and pricing. Linky bundles geo and device routing with shortening in one free dashboard.
Same destination for every visitor
Device → mobile
$0
Free plan
$15
Pro / month
All
Plans route
Head to head
Linky vs Bitly, feature by feature
Smart routing included on every plan - not just on paid tiers. Pricing as of 2026. Verify on each provider's site.
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| Feature | Linky | Bitly |
|---|---|---|
| Smart routing (geo, device, schedule, A/B) | All plans | Higher paid tiers |
| Custom domain | Free plan | Paid tiers |
| Expiring / click-limited links | Yes | Limited |
| Link editing & bulk import | Yes | Yes |
| Analytics + CSV export | Yes (bot-filtered) | Yes (tiered) |
| REST API & webhooks | Business plan | Enterprise tiers |
| Multi-domain limits | 1 / 3 / 10 by plan | Tiered |
| Free plan | $0, routing included | Basic shortening |
| Pro starting price | $15/mo | ~$29/mo (Core) |
Bitly is the safe default for basic shortening at enterprise scale. Linky fits when one link needs to adapt by visitor.
Why switch
Why teams switch from Bitly
Bitly is the household name for URL shortening. Linky targets teams that need links to adapt - route by country or device, run splits, and expire promos - without juggling multiple tools.
Smart routing included
Country, device, schedule, and A/B rules on every plan, not locked behind paid tiers.
Edit without reprinting
Change destinations, pause promos, or set click limits. The short URL stays the same.
Bulk import and organize
CSV import, folders, tags, and search when your link library outgrows a spreadsheet.
Lower starting price
Pro from $15/mo vs Bitly Core at ~$29/mo, routing included either way.
Fit check
Best for
Choose Linky if you run regional campaigns, app-vs-web launches, or time-limited promos from a single short URL. Choose Bitly if you only need basic shortening and already pay for their enterprise tier.
Choose Linky
- Regional campaigns from one short URL
- App store vs website launch links
- Time-limited promos with auto-expiry
- Teams that need routing without enterprise pricing
Choose Bitly
- Basic shortening only, no routing needed
- Already on an enterprise contract
- Deep integrations with legacy martech stack
- Household brand recognition matters most
Pricing
More routing. Less per month.
Linky Pro includes smart routing, custom domains, and full analytics for $15/mo, roughly half of Bitly Core.
Free · $0
25 links, routing included
Pro · $15/mo
vs ~$29/mo Bitly Core
Business · $49/mo
API, webhooks, 10 domains
FAQ
Is Linky free?
Yes. The Free plan is $0/month and includes 25 links, 2,500 clicks/month, smart routing, bulk CSV import, link editing, and one custom domain. Pro ($15/mo) and Business ($49/mo) add higher limits, API, and webhooks.
Can I migrate links from Bitly?
Create new short links in Linky with the same destinations and routing rules, or use bulk CSV import for many links at once. There is no automated Bitly import yet.
Get started
One link. Every visitor.
Create your first smart link in under a minute. Route by country, device, or schedule, included on the free plan.